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Employer Branding mit Video: Wie Marken zeigen, wofür sie wirklich stehen
Great people don’t simply apply for a job.They apply for a feeling. For values. For attitude. Especially today, when qualified professionals have a choice, it’s no longer just about salary or vacation days. What matters is whether people can identify with a company. Whether they feel a sense of belonging before their first day even begins. Employer branding is the bridge between a company and the people behind it. It makes visible what you stand for as an organization. It sho
Jan 53 min read
Storytelling in Brand Communication: Why Great Stories Sell More Than Arguments
What stays isn’t the product. What stays is the feeling. And that’s created through storytelling in marketing. Some campaigns work on paper. Strategically sound, logically crafted. But they don’t move anyone. And then there are films you never forget, because they trigger something inside you. Not because they’re loud, but because they remind you of something familiar. People don’t decide rationally. They decide emotionally and justify it with facts afterward. That’s where ef
Dec 19, 20252 min read
How Brands Use Video to Spark Emotion and Why It’s No Accident
A look behind the scenes of emotional brand communication. For those who want to create video content that doesn’t just show but resonates.
Nov 27, 20252 min read
Recruiting Videos: How Companies Attract Talent with Storytelling
Why Recruiting Videos Are the Key to Talent Acquisition The job market is more competitive than ever. Companies must stand out against...
Feb 27, 20254 min read
AI in Video Production – Efficiency, Creativity & Future Potential
AI as a Gamechanger in Video Production Video production is undergoing a real transformation thanks to artificial intelligence. From...
Feb 14, 20253 min read
Why Video Production is Essential for Modern Businesses
In today’s business world, video production is becoming one of the most effective ways to strengthen brands and reach target audiences.
Nov 14, 20242 min read
Building an Effective Video-Supported Lead Generation Funnel
In der digitalen Marketinglandschaft ist ein gut konzipierter Lead-Generierung Funnel unerlässlich. Videos sind ein starkes tool dafür.
Nov 14, 20242 min read
What Does a Professional Video Production Cost? A Guide for Businesses
A professional video production can be incredibly effective in helping businesses strengthen their brand, reach more customers, and...
Nov 14, 20243 min read
User Generated Content vs. Professional Film Production: Why Quality Matters for Your Brand
Despite UGC’s popularity and authenticity, there are compelling reasons why professional films remain the better choice for companies...
Nov 14, 20243 min read
Film Production in the Age of AI: How Artificial Intelligence is Shaping the Industry
Film production has made tremendous strides in recent years, thanks to technological innovations, and artificial intelligence (AI) is playin
Sep 11, 20243 min read
Fixed Costs of Film Production: An Overview for Businesses
When it comes to film or video production, many companies immediately think of visible costs like shoot days, actors, or post-production....
Jul 4, 20243 min read
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