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How much should a video production cost? – A guide for businesses
Was kostet eigentlich eine Videoproduktion?
May 6
From Product to Brand: How Video Builds Trust
Why Trust Is the Most Valuable Currency Today Products have become interchangeable. Markets are saturated, offers are comparable, and decisions are more complex than ever. What remains is trust. People no longer just buy the best product. They choose brands that feel right. Companies they can relate to. Stories they understand. Trust doesn’t appear overnight. It grows with every interaction, every touchpoint. And this is exactly where video becomes one of the most powerful to
Apr 9
Why Videos Shouldn’t Sell — They Should Connect
Videos That Try to Sell Lose Impact Most marketing videos still follow the same logic. They explain, argue, persuade. As quickly as possible. As clearly as possible. As efficiently as possible. And that’s exactly the problem. In a world where people are constantly overwhelmed with content, traditional sales logic is losing its effect. No one is waiting to be convinced. No one is looking for the next argument. What people are looking for is relevance. Something that feels real
Mar 25
One Shoot, Months of Content: The Power of Video Content Recycling
How a Single Shoot Can Deliver Months of Content Many companies still think about video production in terms of individual projects. An image film for the website. A few social clips for a launch. And then the film slowly disappears into the archive. But the real strength of modern video production does not lie in a single video. It lies in the strategy behind it. A well-planned shooting day can deliver content for months. Not just one film, but an entire library of clips, sce
Mar 11
AI Disclosure Requirement: What the EU AI Act Requires
AI Disclosure Is Coming. What the EU AI Act Means for Companies, Marketing and Deepfakes from 2026 Onwards – and Why Transparency Becomes a Brand Issue AI Disclosure Requirements: What the EU AI Act Really Means Artificial intelligence has long become part of creative processes. Images are produced faster. Texts more efficiently. Campaigns scale with ease. But with the new EU regulation on artificial intelligence, the EU AI Act, one thing becomes clear: anyone who uses AI ass
Feb 25
Marketing Trends 2026: Why Efficiency Is No Longer Enough
Marketing Trends 2026 clearly show: It is no longer just about becoming faster. It is about becoming better. We are at a turning point where artificial intelligence, shifting consumer behavior and technological disruption are no longer considered innovation. They are the new normal. 2026 will be the year that determines which brands merely use technology and which brands strategically lead with it. Generative AI shifts the focus from efficiency to effectiveness Over the past
Feb 11
MAGAZIN
Mach dich schlau. Hier schreiben wir über das, was Videoproduktion heute wirklich ausmacht: Kosten, Konzepte, Employer Branding, KI und warum Marken, die Geschichten erzählen, die sind, die bleiben.
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