Navahoo is more than a fashion brand. It is an attitude.

As lead agency, we translated this attitude into a visual language that creates closeness while maintaining a strong and recognizable identity.
At the heart of the project was the human element. Not just the product, but the stories around it. Navahoo speaks to a broad audience, and this openness needed to be felt in the content. The films reflect everyday life, background and the ambition to make quality products accessible to everyone. Honest, direct and without artificial staging.
Visually, we worked with deliberate contrasts. Calm, documentary-style moments meet strong imagery that conveys confidence. The jackets appear in real situations, worn by real people. This approach creates content that feels authentic and builds trust.

As lead agency, we supported Navahoo strategically over an extended period of time. From developing the overarching storytelling approach to campaigns, lookbooks and social content, as well as the continuous production of motion and still assets. All content elements connect seamlessly and form a consistent presence across all channels.

Navahoo proves that a brand does not need to be loud to achieve reach. It grows through attitude, closeness and recognizability. And that is exactly what we brought to life with this project.