Marikoo represents modern winterwear that feels natural and effortless.
This idea became the starting point of our work as lead agency. Rather than building a strong visual statement, the goal was to create closeness and show fashion as it is experienced in everyday life.

The focus was on moments rather than messages. Movement, interaction and a sense of togetherness shape the visual language. The jackets are part of these scenes, not the main attraction. They accompany people through different situations and support a feeling of comfort and ease.
Visually, we worked with soft transitions, warm tones and an open aesthetic. Everything feels calm, contemporary and approachable. The camera stays close without being intrusive, creating content that invites rather than explains.

As lead agency, we guided Marikoo strategically and took responsibility for the entire process. From the initial concept and visual direction to the production of motion and still content. All assets were designed to work flexibly across social media, website and campaign environments.
Marikoo shows that style does not need to be defined. It simply happens. And that is what this project is about.